ECA Global Engagement

Global Policy Forum

ECA, UFI – The Global Association of the Exhibition Industry, and MAD Event Management hosted the inaugural Global Policy Forum on Friday, May 29, 2026. This invitation-only event brought together leaders from the business events industry, senior government officials, diplomatic representatives, and more to share best practices and identify future cross-border policymaking opportunities on the two key issues impacting events taking place around the world: trade and sustainability.

“Many of the policy issues that are critical to the future of our industry are global in nature, and they require global solutions,” said Tommy Goodwin, President and Chief Executive Officer of ECA. “The Global Policy Forum highlighted the importance of surfacing forward-looking ideas and best practices from around the world to inform policymakers in Washington, D.C., and capitals around the world who will impact the direction of our industry in the months and years ahead.”

To learn more about the Global Policy Forum, click here. Event recaps: POLITICO Influence, EXHIBITOR, Exhibit City News, and Exhibition Globe.

While many of ECA's alliance partners have a global footprint, ECA also collaborates with partners around the world to expand the scope of the industry's advocacy work.

European Exhibition Industry Alliance (EEIA)

EEIA is a cooperation between the European members of UFI, the Global Association of the Exhibition Industry, and the members of the European Major Exhibition Centres Association (EMECA) to represent the common interests of the European exhibition industry towards the European Union institutions and other stakeholders in Brussels.

For more information about EEIA, please click here.

International Federation of Exhibition and Event Services (IFES)

IFES is a global network of members active in the design, conception, production, and services used at exhibitions, tradeshows, and events. IFES represents, promotes, and supports the interests of its members by enhancing international collaboration and helping members to share ideas and knowledge on how to best serve their clients.

For more information about IFES, please click here.

The Iceberg

The Iceberg

The Iceberg highlights the social, economic, and societal impacts of business and professional events taking place around the world. The Iceberg has curated a powerful and compelling body of evidence-based data and storytelling, which has helped reshape the global narrative of the business and professional events sector beyond tourism.

For more information about The Iceberg, please click here.